• Neil Martin

Railsr partners with Maslife to launch a finance app

- combines financial health and mental wellbeing, supported by Mastercard and Checkout.com




London, 20th September, 2022. Railsr, the leading global embedded finance experience platform, is partnering with Maslife to launch a finance app that combines financial health and mental wellbeing, supported by Mastercard and Checkout.com.


The Maslife-solution is based on documented research that mental and physical wellbeing has a huge impact on financial health. Maslife is combining leading payment and banking features with an ingenious mix of gamification and artificial intelligence to inspire users to make simple changes to their daily routines that lead to long-term positive results.


The Maslife app combines a full suite of high-tech mobile bank functionalities with integrated budgeting tools and places a strong emphasis on fitness, with exercise trackers, yoga tutorials and meditation workshops specifically devised to keep users moving and motivated. Maslife is also launching Apple Pay/Google Wallet functionality, supported by Mastercard.


Kash Amini, founder and CEO of Maslife, said: “The team and I are amazed by the overwhelming support and positive reaction to Maslife. No other app on the market does what ours can, with Maslife’s unique approach to improving people’s lives by taking care of their finances while simultaneously supporting their health and mental wellbeing. Our journey is just starting. In the near future we will offer a wide range of modern payment services including a crypto (digital asset) wallet. This allows users to buy, sell and hold crypto, addressing the increasing demand for hybrid traditional and crypto payment services.”


Maslife is currently building a B2B platform to offer businesses and their employees tailored well-being features and branded debit-card, this will roll out in Q1 2023.


The Maslife app launched the Beta version in May 2020 and quickly attracted over 6,500 active participants. It has a current waitlist of some 28,000 users. The full UK launch is planned for 12th September, 2022, with a European roll-out into Germany, France and Italy during the second quarter of 2022 currently valuing the company at around £22m.

Built into the Maslife-app are:

  • Conscious spending tools, multi-currency accounts, debit cards, currency exchange, transfers, and a range of crypto wallets;

  • Step tracker, distance recorder, calorie counter, guided meditation and yoga programmes;

  • Exclusive rewards for in-app achievements, cashback, retail discounts and more.

Railsr, a Mastercard Fintech Express Partner, provides Maslife with a number of services via its leading global embedded finance experiences platform. These include card issuing and processing services, Banking-as-a-Service and licensing, enabling Maslife to provide virtual and physical cards, and dedicated accounts, to its users.


Louisa Murray, Global Head of Key Customers and Channel Partners at Railsr, said: “We are pleased to be partnering with Maslife in this exciting project. It is the kind of initiative that we look for in a partnership, and we are looking forward to providing the support and services they need for the company to grow and thrive.”


Kash Amini, founder and CEO of Maslife added: “We partnered with Railsr because they have a strong industry track record and have a number of successful organisations in their portfolio, and we are thrilled to have them support us in our venture.”

Railsr is headquartered in London and has offices in Singapore, the US, Australia, Lithuania, Germany, the Philippines, Vietnam and Sri Lanka.


...ends…


* The World Health Organisation has stated that depression, in part caused by financial stress, could become the world’s leading cause of disease by 2030. According to the 2020 Deloitte survey, 48% of Generation Z and 44% of millennials say they are stressed all or most of the time, and this is rooted in financial and career concerns.


About Railsr

Railsr is the world-leading embedded finance experience platform. It helps brands put the customer experience at the heart of their business by using finance as a strategic engagement tool to deepen relationships, create relevance and generate revenue. The Railsr platform provides financial products and solutions, including banking and wallets, cards, credit and rewards. For more information about Railsr, go to: https://www.railsr.com/


Media Contacts:

Emma Thompson

+44 7540 302090

press@railsr.com

railsr@nelsonbostock.com


About Maslife

Maslife is the world’s first alternative banking and wellness app empowering users to take control of their finances while simultaneously helping them improve their mental and physical health. Its goal is to positively change the lives of millions for a healthier, wealthier and happier world.

To learn more about Maslife visit:

https://maslife.com

https://twitter.com/MasLifeapp

https://www.facebook.com/MaslifeApp

https://www.instagram.com/maslifeapp


About Mastercard


Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. The Card is issued by PayrNet Ltd pursuant to license by Mastercard International Inc. PayrNet Ltd is authorised by Financial Conduct Authority to conduct electronic money service activities under the Electronic Money Regulations 2011 (Ref: 900594) PayrNet Ltd is a wholly owned subsidiary of Railsr. and provides regulated financial services to Railsr customers. Railsr is a trading name of Railsbank Technology Limited.


About Checkout.com


Checkout.com is a global payments solution provider that helps businesses and their communities thrive in the digital economy. Purpose-built with performance, scalability and speed in mind, our modular payments platform is ideal for enterprise businesses looking to seamlessly integrate better payment solutions. With a global team spread across 19 offices worldwide, we offer innovative solutions that flex to your needs, valuable insights that help you get smart about your payments’ performance, and expertise you can count on as you navigate the complexities of an ever-shifting world. Find out more at www.checkout.com


Media Contact:

pr@checkout.com