Mobile gets the GOAT
Updated: Apr 1, 2022
For those of you wondering how much time we spend on mobile tech devices each year, get this: consumers spent a record 3.8 trillion hours on mobile in 2021. Which is why mobile is currently GOAT (Greatest Of All Time).
In the top ten mobile markets, a whopping 4.8 hours a day were spent on mobile. What’s more, consumers spent $170 billion on apps, which is up 19% from last year. Downloads continue growing at 5% year over year to reach 230 billion.
The revealing data comes from App Annie, a San Francisco-based mobile data and analytics company which has just published its State of Mobile 2022 report.
Here’s what else the report said:
publishers released two million new apps and games, bringing the cumulative total to 21 million;
advertising spend topped $295 billion, up 23% year over year, and is estimated to top $350 billion next year;
mobile gaming grew to $116 billion an increase of 15%, fueled by preference to hyper casual;
apps earnt more than $100 million in consumer spend, growing by 20%;
led by TikTok (increase of 90% globally outside of China), seven of every ten minutes was spent on either social, photo and/or video apps;
worldwide consumer spend on dating apps surged past $4.2 billion (55% increase from 2019);
time in shopping apps reached 100 billion hours, up by 18% year over year, led by fast fashion, social shopping, and by big box players;
food and drink apps hit a new milestone at 194 billion sessions in 2021 (up 50% year over year);
metaverse catapults leading avatar apps forward with 160% year-over-year growth.
"Mobile is the Greatest of All Time and the go-to device of the future," trumpeted Theodore Krantz, Chief Executive Officer. "The big screen is slowly dying as mobile continues to break records in virtually every category - time spent, downloads and revenue."