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  • Writer's pictureNeil Martin

Financial health and mental wellbeing to the fore as Railsr and Maslife launch new app to inspire

With financial health and mental wellbeing in mind, Railsr and its customer Maslife have launched a finance app that uses an ingenious mix of gamification and artificial intelligence to inspire users to make simple changes to their daily routines that lead to long-term positive results.

The Maslife app, which is supported by Mastercard and, combines a full suite of high-tech mobile bank functionalities with integrated budgeting tools. It places a strong emphasis on fitness, with exercise trackers, yoga tutorials and meditation workshops specifically devised to keep users moving and motivated.

Kash Amini, founder and CEO of Maslife (above), said: “The team and I are amazed by the overwhelming support and positive reaction to Maslife. No other app on the market does what ours can, with Maslife’s unique approach to improving people’s lives by taking care of their finances while simultaneously supporting their health and mental wellbeing.

“Our journey is just starting. In the near future we will offer a wide range of modern payment services including a crypto, digital asset, wallet. This allows users to buy, sell and hold crypto, addressing the increasing demand for hybrid traditional and crypto payment services.

“We partnered with Railsr because they have a strong industry track record and have a number of successful organisations in their portfolio, and we are thrilled to have them support us in our venture.”

The Maslife app launched the Beta version in May 2020 and quickly attracted over 6,500 active participants. It has a current waitlist of some 28,000 users.

Following the UK launch, a European roll-out into Germany, France and Italy is planned.

Exclusive rewards for in-app achievements include cashback, retail discounts and more.

Railsr, a Mastercard Fintech Express Partner, provides Maslife with a number of services via its leading global embedded finance experiences platform. These include card issuing and processing services, Banking-as-a-Service and licensing, enabling Maslife to provide virtual and physical cards, and dedicated accounts, to its users.

Louisa Murray, Global Head of Key Customers and Channel Partners at Railsr, added: “We are pleased to be partnering with Maslife in this exciting project. It is the kind of initiative that we look for in a partnership, and we are looking forward to providing the support and services they need for the company to grow and thrive.”

Maslife has highlighted documented research that mental and physical wellbeing has a huge impact on financial health.

Anyone interested in learning more about Railsr and its world leading embedded finance experience platform, should take a look at


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