EVERYTHING attracts high profile investors
Updated: Mar 30, 2022
Railsbank customer EVERYTHING has just raised €2m from a number of high profile investors.
Started only last year, the company has reinvented the idea behind the Premium Bonds as a new social experience for those who love the chance of winning instant cash rewards.
EVERYTHING uses the Railsbank Banking-as-a-Service platform.
Michael Wilkinson, co-founder and COO at EVERYTHING, said: “Premium Bonds are the UK’s biggest and probably most loved savings product. Premium Bonds haven’t evolved for decades but remain popular across age groups, often gifted across generations. We want to reinvent Premium Bonds to make them more accessible for younger generations and inject the excitement of winning into everyday finances like spending and saving without the risk of losing.“
Backing the company are some big hitters, including Albin Johansson (Axel Arigato co-founder), Sujay Tyle (Merama co-founder & CEO), Frontier Car Group founders (Peter Lindholm, Ricardo Donoso) and angel collective Framtid.
The money will help with EVERYTHING shortly launch in the UK. It has opened its waitlist and believes that it can inspire a new generation to love the idea of saving and winning.
People can join for free and users can win instant cash rewards each time they tap, spend, or save money via the EVERYTHING debit Mastercard.
The idea behind the concept is simple. A proportion of the company’s revenue is put aside in various reward pots which go from £1 to £1m. As a set reward threshold is reached, the next user who makes a payment is lucky enough to be the winner of the pot. They get the good news via the EVERYTHING app and the money goes straight into their account.
EVERYTHING was founded in 2021 by Adam Lewestam, Thorir Gudlaugsson and Michael Wilkinson. The three believed that money should be rewarding, exciting and social.